01-17-2025, 04:02 AM
In 2021, Microsoft was reportedly contemplating the possibility of shutting down Xbox. According to The Information, CEO Satya Nadella was faced with a choice: discontinue Xbox or expand Game Pass subscriptions by acquiring more studios. He opted for the latter, purchasing ZeniMax for $7 billion in 2021 and later acquiring Activision Blizzard for $75.4 billion in 2023. Nadella famously declared that Microsoft was fully committed to gaming, stating, “As a company, Microsoft’s all-in on gaming.”
However, despite these acquisitions, some major studios reportedly remain unconvinced by Xbox Game Pass, which has affected Microsoft's ability to meet internal growth targets. Before the Activision Blizzard deal, Microsoft had set a goal of reaching 100 million Game Pass subscribers by 2030, which would require tripling its current subscriber base within five years. Yet, it has been reported that the company has struggled to meet these growth targets over the last two years.
Nevertheless, the gaming division as a whole has seen success, with Activision reporting that Call of Duty: Black Ops 6 was the "biggest Call of Duty ever" based on total players, hours played, and matches in its first 30 days. In July 2024, Nadella confirmed that the entire gaming division had reached 500 million monthly active users.
Additionally, Microsoft reportedly wanted other developers to rent its Azure servers following the Activision acquisition. Interestingly, Activision continues to rely on Google Cloud and Amazon Web Services for its infrastructure, only using its own servers for development, rather than Azure.
Since the launch of the Xbox Series X|S, Microsoft has faced several challenges, including the closure of four ZeniMax studios and layoffs in the previous year. Although many developers contribute their games to Game Pass, Take-Two CEO Strauss Zelnick noted in 2022 that putting new releases on the service at launch doesn't make economic sense for the company.
![[Image: 66743890_Hero-0_3000x1682:VP2-859x540]](https://cdn-dynmedia-1.microsoft.com/is/image/microsoftcorp/66743890_Hero-0_3000x1682:VP2-859x540)
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However, despite these acquisitions, some major studios reportedly remain unconvinced by Xbox Game Pass, which has affected Microsoft's ability to meet internal growth targets. Before the Activision Blizzard deal, Microsoft had set a goal of reaching 100 million Game Pass subscribers by 2030, which would require tripling its current subscriber base within five years. Yet, it has been reported that the company has struggled to meet these growth targets over the last two years.
Nevertheless, the gaming division as a whole has seen success, with Activision reporting that Call of Duty: Black Ops 6 was the "biggest Call of Duty ever" based on total players, hours played, and matches in its first 30 days. In July 2024, Nadella confirmed that the entire gaming division had reached 500 million monthly active users.
Additionally, Microsoft reportedly wanted other developers to rent its Azure servers following the Activision acquisition. Interestingly, Activision continues to rely on Google Cloud and Amazon Web Services for its infrastructure, only using its own servers for development, rather than Azure.
Since the launch of the Xbox Series X|S, Microsoft has faced several challenges, including the closure of four ZeniMax studios and layoffs in the previous year. Although many developers contribute their games to Game Pass, Take-Two CEO Strauss Zelnick noted in 2022 that putting new releases on the service at launch doesn't make economic sense for the company.
If you are looking for Digital Xbox Games For Sale or want to Buy Xbox Games Cheap, Z2U website is a recommended platform. Z2U offers a rich game library covering a variety of popular Microsoft Games For Sale, including the latest and classic Xbox games. Whether you are downloading digital games or looking for a good price, Z2U can meet your needs. With Z2U.COM, you can easily find reliable sellers and enjoy a safe transaction experience, saving you time and cost in purchasing games. Whether you are a casual player or a hardcore player, Z2U is an ideal choice for obtaining Xbox digital games!